Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

2014 Ford Fiesta gets three-cylinder EcoBoost power

Ford confirmed Monday its three-cylinder 1.0-liter EcoBoost engine will arrive next year in the 2014 Ford Fiesta. The unit is expected to achieve an output of about 123 hp and 148 lb-ft of torque. The Blue Oval says the engine has a higher specific output than any engine in its stable.

Volvo XC60 concept (2006): first official pictures

By Tim Pollard First Official Pictures 14 December 2006 03:19 Volvo XC60: the lowdown Volvo is going X3 hunting. The new XC60 will be launched in 2009 as a small brother to the soaraway successful XC90 – and this concept car is the best clue yet to what it’ll look like. Like other crossovers, this 4x4 will eschew off-road work (those skid plates front and rear are just for show) and will instead offer comfy seating for five.